Pints for Prostates is a grassroots campaign that uses the universal language of beer to reach men with an important health message. Founded by prostate cancer survivor Rick Lyke in 2008, the campaign raises awareness among men about the need for regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. Pints for Prostates has registered as a 501(c)3 charity and 100% of all funds raised by the group go to fighting prostate cancer and assisting men with the disease.
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The real bottom line: this is not just a man’s disease. It’s a couple’s disease. It takes two to conquer it. But the love can, and will, and life will go on!”
~Janet Buss, wife of prostate cancer survivor Norm Buss