Pints for Prostates is a grassroots campaign that uses the universal language of beer to reach men with an important health message. Founded by prostate cancer survivor Rick Lyke in 2008, the campaign raises awareness among men about the need for regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. Pints for Prostates has registered as a 501(c)3 charity and 100% of all funds raised by the group go to fighting prostate cancer and assisting men with the disease.
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Prostate cancer is a disease that is most successfully treated when it is detected early on. As the research community explores various methods to detecting the disease, PCEC continues to encourage men to play an active role in their health by looking to those trusted sources of prostate cancer testing – the PSA and DRE.